OUR STORY

ALHMOUD FAMILY HISTORY

We are a brother and sister duo driven by a shared passion to empower women, promote sustainable products, and introduce sugaring to the world. Growing up in the Middle East, sugaring was a cherished family tradition passed down through generations. When it came time for us to remove our hair, naturally we embraced the sugaring hair removal method as well. What began as a family recipe has now evolved into a mission to offer a sustainable alternative in the beauty industry, aligning with our commitment of sustainable hair removal and skincare.

 

OUR MISSION

Our mission is simple: to combine hair removal and skincare into a seamless, natural experience. Based in Vancouver, BC, we focus on environmental sustainability and natural cosmetics. Sugar Squared products are 100% compostable and come in eco-friendly packaging, featuring locally-produced labels made from stone paper.

 

THE PROBLEM WITH ALTERNATIVES 

Many hair removal products rely on disposable strips and spatulas, generating unnecessary waste. Our no-strip, no-spatula formula is applied with your hands, making it the most sustainable and clean option available. Not only does our sugaring paste last longer, but it’s also enhanced with Dead Sea Salt minerals for skin care benefits. Our sugaring formula is complemented with our loofah soap variations, as they offer effective before and after care. Paired together, our products ensure that your hair removal process is as gentle on your skin as it is on the planet.

 

JOIN THE MOVEMENT

Follow us on social media for tips, updates, and to see how we’re making beauty more sustainable—one sugaring experience at a time.